w00t!media, which provides premium representation for entertainment and lifestyle publishers, will help complementary brands engage with MUZU.tv and Mixcloud’s content and audiences via branded players, banner adverts, homepage takeovers and sponsorship.  

MUZU.tv is the UK’s first music video social network with the largest legal music video catalogue on the web. The site attracts one million unique users each month and allows people to watch, create and share music video playlists. A further two to three million users access MUZU.tv via its hosted content distribution network, which includes major newspaper publishers, broadcasters, social networking sites and official artist websites. MUZU.tv shares advertising revenue with all video content owners.

“We believe that w00t!media is best positioned in the UK market to present the MUZU.tv proposition to premium brands and advertisers, enabling them to reach our core audience of 16 to 34 year olds through impactful display advertising formats,” said Keith Curley, Head of Advertising at MUZU.tv. “We appointed w00t!media based on its reputation for selling premium ad units on tastemaker web properties. We want to attract advertisers from games and consumer electronics brands to confectionary and cosmetics. We are aiming to double our site and video distribution network audiences in 2011.”

MUZU.tv previously worked with Ad2One.

Mixcloud, which the national press has called ‘the YouTube of radio’, is an on-demand radio platform allowing people to upload high quality radio shows, podcasts or DJ mixes. Content producers upload their programmes or mixes as ‘Cloudcasts’ which can easily be embedded and shared across the web and social networks. Although predominantly music-focused, Mixcloud also hosts documentaries, comedy programmes and educational material.

The site sees one million monthly visits and 25,000 people regularly upload content. A further two and a half million unique users engage with Mixcloud through its embedded players across the web.

“Our platform is powered by people who produce high quality content – we want to help brands push boundaries, using credible music content to engage and interact with their audiences,” said Nikhil Shah, Co-founder of Mixcloud. “Brands can create their own radio stations and content portals powered by Mixcloud. We have deep social integration - a lot of brands are creating great stuff but it’s often left sitting on their websites; we want to help them to create and connect. Ultimately they can access an audience of influencers. DJs who upload content are actively using the service to engage directly with listeners.”

Mixcloud has already worked with w00t!media to produce a six week Cloudcast competition for BlackBerry at the end of last year. 

“We work with a large number of respected music publishers including Universal Music, Hype Machine and Don’t Stay In,” said Austen Kay, Managing Partner at w00t!media. “They all want to deliver innovative digital advertising campaigns that properly engage with target audiences. MUZU.tv and Mixcloud offer a number of unique creative opportunities for brands to do this.”

Working with Independent Digital Publishers – challenges and opportunities for marketers.

This will be taking place on Friday 24th September, 9.00-12.30 p.m. at The IAB, 14 Macklin Street, London, WC2B 5NF.

We’ll be looking at the opportunities around branded content, targeting niche audiences, and other hot topics. There’s a great line-up of speakers and panellists, including:

• Andrzej K. Moyseowicz, Media Innovation Director at Saatchi & Saatchi
• Nick Adams, Digital Planning Director at Carat Global
• Oliver Newton, Head of Emerging Media at Starcom
• Cate Moore, Senior Global Digital Marketing Manager at Diageo
• Louise Peacocke, Digital Director P&G at Starcom
• Jo Lyall, Head of Digital at Mindshare Interaction
• Juliet Du Vivier, Digital Strategist at PHD
• Sean Adams, Founder, Drowned in Sound
• Nick Sabine, Founder, Resident Advisor
• Taryn Ross, Founder, Urban Junkies

It’s a great opportunity to find out more about some of the most exciting publishers in the UK and hear comments from leading marketers

Places for the event are strictly limited - if you would like to attend, please RSVP by email to bianca.abulafia@mtmlondon.com or telephone +44 (0)207 395 7510 to reserve a place.

For more information, please download the official invite here

The wins complete independent digital sales house w00t!media’s portfolio of influential and popular music sites; creating an unrivalled collection of publisher clients which also includes Universal Music UK and Hype Machine.

Multi-award-winning music webzine Drowned in Sound, which has over 320,000 unique users and three million page views every month, will work with w00t!media to bring big brand advertisers to the site. The deal sees the end of Drowned in Sound’s previous 6 year contract with Sky Media.

Drowned in Sound launched in October 2000 and the site’s most popular features include album reviews, a members’ social board and the integrated reader forums.

“We respect all of the sites w00t!media represents, so the company is a perfect fit - it really understands the web-savvy, discerning, musically obsessed audience that religiously visit and interact with our site,” said Sean Adams, Founder and Editor of Drowned in Sound. “We’ve worked with Sky Media since it bought Auraplay and we saw the care and attention to detail, as well as the people we had personal relationships with dissipate over time. We have heaps planned for this year as it’s our tenth anniversary - w00t!media will be sourcing ideas and relevant brand partners for our themed content, new artist-led city guides and bespoke Blackberry version of the site.”

Pitchfork is one of the largest online music publications with a monthly audience of over two million unique users. Launched in 1995, Pitchfork is often regarded by industry professionals as the most influential music taste-maker on the web.

“Pitchfork is known for our must-read album reviews and exclusive content, including original music videos and streaming audio featuring the most exciting established and upcoming artists in music,” said Pitchfork Publisher Christopher Kaskie. “Our readers are individuals, and w00t!media seems to understand their unique concerns. Custom, thoughtful, and engaging advertising is the best way to engage our readers while respecting their user experience.”

w00t!media has also picked up lifestyle webzine Platform as a new client – again to exclusively manage UK ad sales. Platform went live at the beginning of last year and now sees over 120,000 unique visitors each month. The website has seen traffic grow by 45% over the last three months and is tipped by publications including the Guardian as an influential youth site in 2010.

“w00t!media is now replacing huge ad-networks as the sales house of choice for many entertainment websites”  said Austen Kay, Director of w00t!media. “Our sites attract loyal users who are tuned into every aspect of their favourite site and crave quality content. Online advertising in 2010 is about relating to each individual audience and giving them something entertaining, relevant and appealing. They shop online, use social networks every day and pay for music almost exclusively online – w00t!media recognises this and responds to advertising requirements with imagination and care.”

The digital sales house, founded in 2005 by Austen Kay and Dan McDevitt, specialises in creative advertising campaigns for entertainment and lifestyle websites. The clients w00t!media represents on The Guardian’s list are music websites Pitchfork and Hype Machine, gaming site Eurogamer and B3TA, an anarchic web magazine.

The list can be found here: www.guardian.co.uk/technology/2009/dec/09/best-websites-internet.

“We’ve always specialised in working with influential but niche websites that really engage with dedicated audiences - The Guardian picked up on a lot we work with and have named them some of the best websites. Great news for our clients and ourselves,” said Austen Kay, Founder of w00t!media. “What makes w00t!media different is that we create bespoke advertising campaigns in a very innovative and targeted manner; instead of generalised campaigns, we are very specific and have an in-depth understanding of the client and its audience.”

The Guardian’s latest list of the top 100 websites also includes search engine giant Google, micro-blogging site Twitter, YouTube and virtual world Second Life.

w00t!media’s founders run the company as an antidote to what they see as bland and faceless ad-networks, choosing instead to exclusively represent a hand-picked selection of influential sites. Over the past 12 months, w00t!media have steadily increased their client portfolio and brought 4 new staff members on board as a result.

w00t!media has won the account from previous online sales house 24/7 Real Media.

Firebox.com was founded in 1998 and now sees over nine million visits every year, with a fortnightly newsletter reaching over 600,000 subscribers. w00t!media will be looking to secure bespoke, beyond-banner advertising campaigns from suitable brands.

Hot gifts at Firebox.com this Christmas include The Slanket; a wearable blanket with sleeves, officially-licensed Star Trek Cologne and the Magic Wand remote control.

“Firebox.com has a very engaged audience. We know from previous partner promotions that our customers love being introduced to third party brands through the Firebox.com website if the brand is right and there is genuine value-add for them,” said Christian Robinson, MD of Firebox.com. “The key reason we appointed w00t!media was because the company really understands working with cult brands that have highly engaged audiences, and especially the importance of crafting partnerships that these audiences will value.”

Firebox.com is the first e-commerce company to join w00t!media’s client list of entertainment and lifestyle publishers, and is the latest in a series of high profile names to appoint the company over the last six months. Others include Universal Music UK, Hype Machine, V Festival and Funny or Die.

“Working with an e-commerce website is a new proposition for w00t, however Firebox.com is an established and trusted digital brand with a loyal audience.” said Austen Kay, Director of w00t!media. “Our challenge is to work with digital planners to create innovative campaigns that complement Firebox’s existing content.”

Kicking off with 2 pairs of tickets to the Big Chill festival, more "freebies" will be available over the coming weeks, courtesy of our websites including Urban Junkies, Resident Advisor, Dont Stay In, Creamfields, V-Festival, Virtual Festivals and London Parties.

Watch this space for more news!!!

Vfestival.com attracts over 450,000 users during the festival build-up and over 800,000 unique users catch up with the festival highlights in August. w00t!media will be confirming site sponsorship from music-based and other relevant brands, offering packages including countdown clock sponsor, newsletter sponsor and main site wallpaper and re-skin.

Established in 1999, Virtual Festivals is the world’s largest online destination for music festival information, with over 1.7 million unique users visiting the site every year. Current online developments include a downloadable Festival Matchmaker application to interface a user’s music library with a selection of festivals whose line-ups most closely suit their music tastes. Existing Virtual Festivals advertisers include Orange, Bacardi and Virgin Mobile.

Creamfields’ two day UK festival takes place this August in Cheshire with acts including Basement Jaxx and Tiesto. The website features customised advertising from brands such as Bench and Sony Ericsson and attracts over 82,000 unique monthly visitors.

“As a boutique agency, we felt w00t!media was more in tune with the niche value that our site offers to advertisers rather than larger agencies we have previouslt worked with,” said Steve Jenner, Director of Virtual Festivals. “Our highly targeted user base responds exceptionally well to relevant campaigns, so we are now focusing exclusively on this and excluding all generic network advertising.”

“Creamfields felt that w00t!media was a cut above the rest when it came to online media sales, offering a fresh and innovative approach that went beyond pure banner advertising to offer rounded media packages that not only met but exceeded the needs of their clients,” said Laura Buckley, Senior Marketing Manager at Cream Group. “Bespoke advertising is very important to our site; it’s key for us to position our website and offer complimentary products and services through our online adverts.”

w00t!media will also be responsible for digital advertising on the Cream Ibiza website, which launched this summer. Creamfields’ online advertising sales account was previously held by Advantage Media.

The three festival websites join w00t!media’s collection of online music clients including Hype Machine and Universal Music UK.
"We're delighted to add these 3 excellent festival sites to our rapidly growing music portfolio.  There are many clients who will be looking to achieve innovative, integrated campaigns across quality festival content and this puts w00t! in a perfect position to deliver."

Universal Music UK has tasked w00t!media with sourcing brand advertisers for specific artist websites. The account was previously held by Ad2One.

Austen Kay from w00t!media was delighted to announce the win. “Winning an account from a company the size of Universal Music UK is a fantastic coup for our business.  It proves our independent, premium “non-network” approach is relevant not just for independent publishers but also high profile media owners.”

“w00t!media already represents a large collection of music publishers, celebrity blogs and cult websites, and successfully draw an impressive collection of brand advertisers - in turn creating high-impact advertising,” said Jay Westlin, Senior Vice President of Buzz Media. “We’re thrilled to have found a partner that is really pioneering in this area.”

“With clients including Hype Machine, Resident Advisor and Popbitch, w00t!media is recognised for its successful relationships with independent entertainment websites,” said w00t!media Director Austen Kay. “Buzz Media operate some of the largest celebrity and music-led sites in the world. We are perfectly placed to bring original brand partnerships on board, further establishing our position as the UK’s top independent online advertising sales house.”

“We at first worked with w00t!media on a non-exclusive basis, but after seeing the quality of adverts and brand integration they brought to the site, we decided to appoint them as our exclusive representative,” said Hype Machine founder Taylor McKnight. “Bespoke advertising really helps campaigns rise above the rest - our users spend 7 times the national average on music every month, so brands are placed in front of a highly responsive audience.”

Microsoft is engaging professional developers by setting ‘challenges’ based around their passions and interests, with music and gaming being the main focus. w00t!media was approached by Microsoft Visual Studio’s media buying agency Universal McCann to organise a PC gaming tournament.

The Microsoft Visual Studio Challenge Cup features 48 teams in 12 groups. Knock-out stages commence on 11 May, before the live final on 4 June with a £3,000 prize fund for the winning teams.
Live coverage of each match is being streamed by online audio and video streaming site QuadV, while Infinity Gaming, the online gaming promoter is hosting the competition. w00t!media is also working with established partners to promote the tournament within the UK gaming community.

“Based on our previous experience of producing gaming tournaments for Intel, we were an ideal candidate to help Microsoft Visual Studio target gaming developers,” said Austen Kay, Managing Director of w00t!media. “We have worked closely with the UK gaming community to create a platform that encouraged developers to engage with the high profile tournament.”

The ‘Challenge Cup’ tournament is the second part of an ongoing product awareness campaign, which began last year with a music-themed event hosted by Microsoft Visual Studio and Last.fm.

“By working with w00t!media we have continued our Microsoft Visual Studio campaign by engaging with our audience through one of their main passions – gaming,” said Universal McCann Digital Planner Tom Parkinson. “w00t!media has been excellent in leveraging relationships with the ‘underground’ gaming community which has considerably raised awareness of the tournament. w00t!media has also created and managed the purpose-built microsite, ensuring a strong Microsoft Visual Studio presence while providing users with a fantastic tournament experience.”

The latest spoof animations, dubbed ‘Goo-vies,’ include ‘The Wizard of Goo,’ ‘Goo-Busters’ and ‘Armagooden’. Each Goo-vie references familiar scenes and features regular Weebl’s Stuff characters Weebl, Bob, The Monkey and Hairy Lee alongside a hoard of Creme Eggs desperate to release their ‘goo’.

The campaign follows the three original Goo-vies launched in 2008, which included ‘Goo-Fiction’, ‘Raiders of the Lost Goo’ and ’Goo-lien’ and continued with a one off Frankenstein-themed episode to promote the new Creme Egg Twisted bar. The 2008 ‘Here today, Goo tomorrow’ digital campaign from Cadbury won an AOL/Media Week Planning award and is currently nominated for two Revolution Awards.
w00t!media, the independent online advertising sales house developed the creative idea alongside Cadbury and media planning and buying agency PHD.

“We’re delighted to be commissioning another round of Weebl and Bob goovies for Cadbury Creme Egg,” said Juliet Du Vivier, Account Director at PHD. “The cult following of these characters has enabled Cadbury to reach a web savvy, underground audience and showcase the fun, irreverent brand personality of Creme Egg. The animations are also a very effective traffic driver for Cadbury, with over 5% of users clicking through to the Creme Egg site.”

Weebls-stuff.com primarily attracts an audience of 16 to 24 year olds and 1.5m unique users per month. It was voted the Yahoo! People’s Choice Site of the Year, and the site’s Weebl and Bob characters are famous in their own right due to a 30 part series shown on MTV.

“Cadbury has received a fantastic response to the goovies campaign, and is continuing the concept with a new short series,” said Austen Kay, Director of w00t!media. “The ideas perfectly target Cadbury Creme Egg’s desired audience, and the high quality content will encourage viral popularity.”

The new goovies can be seen at www.goovies.co.uk. A new animation will be released every two weeks.

The London division of the site reaches over 45,000 readers each week with an events update newsletter.

Mark Mangan, Co-founder and CEO of Flavorpill, awarded the UK online ad sales account to w00t!media due to the collection of ‘digital lifestyle’ UK sites the company works with. These include Urban Junkies, London Parties and Don’t Stay In.  

"We're delighted with the w00t!media partnership," said Mangan. "The company works with great digital publishers and has a strong understanding of the online advertising market. We look forward to a successful relationship as we continue to build our UK presence."

Flavorpill specialises in delivering cultural content to an informed audience through digital media and specialist projects. Originally a New York-based weekly music events newsletter, Flavorpill now publishes a series of ten email magazines reaching more than 750,000 people in New York, Los Angeles, San Francisco, Chicago and London. A write up in The New York Times said: “Such is Flavorpill’s trend-setting street cred that in some quarters its seal of approval is considered the equivalent of a papal blessing."

“Flavorpill is an ideal website for w00t!media to partner with,” said w00t!media Director Austen Kay. “The site caters for the ‘creative class’, allowing us to target a specific tech-savvy, culturally curious and receptive audience with relevant brands.”

Urban Junkies will launch the Tiffany-themed content on 24 November. The calendar will consist of an interactive microsite, where new content ‘windows’ will be unlocked each day. ‘Reveals’ will be Tiffany&Co. products plus associated Urban Junkies Christmas-themed recommendations such as a festive cocktail masterclass.

Other Tiffany&Co. content includes co-branded newsletter insertions, consisting of sponsored features within the Urban Junkies Daily Fix mail-out. The campaign has been planned by Universal McCann and bought through independent digital sales house w00t!media.

Urban Junkies is an editorial-led site that delivers daily newsletters to over 40,000 Londoners, announcing high profile events such as restaurant launches, exhibition openings or limited edition product releases in the area. Urban Junkies has been working alongside w00t!media since 2006. The seasonal partnership with Tiffany&Co. follows recent creative sponsorship deals with Smirnoff, Absolut and Sagatiba.

“Working with Urban Junkies and Tiffany&Co. will make for an excellent brand partnership,” said Austen Kay, Director of w00t!media. “The site has a huge, engaged readership, and the run up to Christmas provided us with an ideal opportunity to create a bespoke, seasonal advertising feature.”

w00t!media was founded in 2005 by Austen Kay and Dan McDevitt. The company specialises in bringing cult websites and big brands together to produce engaging online advertising.

The Big Chip nomination showcases a spoof movie site dubbed ‘goovies,’ which runs on cult animation and gaming web site Weebl’s Stuff. Animated Creme Eggs re-enact scenes from famous films including Alien, Pulp Fiction and Raiders of the Lost Ark. The online campaign complements the latest Cadbury Creme Egg cross-media campaign ‘Here today, Goo tomorrow.’

The Big Chip Awards are now in their tenth year; celebrating new media excellence in the North West. The ceremony is run by independent trade association Manchester Digital, with support from the industry. Judges include experts from Channel 4, Grey Worldwide and New Media Age. The ceremony will be held on 22 May at New Century Hall, Manchester.

w00t!media Director Austen Kay commented: “The Big Chip has recognised how  engaging and genuinely innovative our project is. The awards are industry run and not for profit - they focus on all the fantastic work going on outside of London.

Our online work with Weebl’s Stuff and Cadbury is perfectly targeted at the brand’s desired audience of 16-24 year olds. We’re thrilled with the response it’s received; the content lends itself to genuine word of mouth viral activity.”

Bragster is a ‘social betworking’ site where users can challenge each other, claim victory via posting video proof and then brag about it to the online community. Referred to by the press as ‘Facebook meets Jackass,’ the site has already attracted big celebrity names such as rappers Snoop Dogg and 50 cent.

Run by co-founders Wim Vernaeve and Bertram Bodson, who were both previously involved with online entertainment companies including Amazon, Bragster has over 800,000 monthly unique users.

“We were particularly impressed with the approach w00t!media takes to online advertising,” said Bertram Bodson, co-founder of Bragster. “The company understands our audience and how to position interesting and creative concepts. We wanted to work with a team with ability, which w00t!media certainly represent, rather than relying on the usual banner adverts we see far too much of.”

Users of Bragster can win online currency ‘brag bucks’ to put them top of the bragging leagues. These can also be exchanged for prizes if you’re the biggest weekly winner. The site was recently awarded a Red Herring Europe award for internet services and will be working with entertainment favourites E4 this year.

“Bragster is a fantastic concept site that appeals to a huge cross-section of individuals,” said Austen Kay, Director of w00t!media. “The site has already attracted celebrity users and is working on a content tie-up with broadcaster E4. w00t!media will bring innovative advertising campaigns to the site to ensure Bragster continues to build on its popularity.”

The six-week campaign, which starts at the end of March, will coincide with the launch of the site’s new gaming content that Coca-Cola drinks brand ‘Fanta’ is sponsoring.

Independent online advertising sales house w00t!media, which represents Weebl’s Stuff, developed the creative idea alongside ‘Fanta’s’ media planning and buying agency Vizeum.

‘Fanta’ will introduce two new Weebl’s Stuff animated characters and release four flash games throughout the season. The story theme of two specially created games follows the new w00t!media-designed characters, Jimmy Two Hats and the Evil Ruler of the Hades Cluster, as they are forced to find ingenious ways to outwit the mysterious “Enemies of Fun.” For example, they ride a giant ‘Fanta’ bottle through the air and rely on fizz power to get them through. Two other popular flash games released during the season will feature ‘Fanta’ branding.

‘Fanta’ messaging will appear throughout the channel.

“The idea behind the collaboration is to bring a series of flash games to users to alleviate boredom during the day,” said Dan McDevitt, Director at w00t!media. “It ties in with ‘Fanta’’s latest TV ad campaign theme which is to put colour and fun back into the world. ‘Fanta’ is bringing Weebl’s Stuff users valuable new content and engaging them in the creative; putting the brand in front of them in a way the user considers acceptable.”

Weebls-stuff.com primarily attracts an audience of 16 to 24 year olds and 1.5m unique users per month. It was recently voted the Yahoo! People’s Choice Site of the Year. The site’s Weebl and Bob characters are famous in their own right due to 30 part series shown on MTV.

“This activity positions Fanta as a fully integrated part of the playful and fun experience of Weebl's Stuff.

 The combination of storytelling, gaming and advertising ensures our audience encounters ‘Fanta’ on a number of different levels which together build the brand personality. This allows us to build a deeper emotional connection with our audience for ‘Fanta’.” said Chris Langley, Account Planning Manager, Vizeum

Dubbed ‘goovies’, the spoof mini-movies feature the site’s Weebl and Bob characters playing out scenes with Creme Eggs from three different films. A new goovie will be released on the site every two weeks, beginning with Goo-Fiction on 10 January.

w00t!media, the independent online advertising sales house represents Weebl’s Stuff and developed the creative idea alongside Cadbury and Starcom, their media planning and buying agency behind the campaign.

The online activity complements Cadbury Creme Egg’s TV, poster and digital campaign ‘Here today, Goo tomorrow’, which launched at the beginning of the year. All activity for the campaign was planned and brokered by Starcom. The theme of the campaign is the Creme Eggs’ unstoppable desire to ‘get their goo out’; where they do so using items including an egg-slicer, hairdryer and food blender.

“Cadbury Creme Egg’s online tie-up with Weebl’s Stuff is taking the brand in a new direction from the 'how do you eat yours?’ campaign of recent years,” said Austen Kay, Director of w00t!media. “The series of spoof mini-films showing the Creme Eggs releasing their goo in familiar scenes is perfectly targeted at Cadbury’s desired audience of 16 to 24 year olds. Its great content lends itself to genuine word of mouth viral activity and each new installment is something webbies will crave.”

Weebls-stuff.com primarily attracts an audience of 16 to 24 year olds and 1.5m unique users per month. It was recently voted the Yahoo! People’s Choice Site of the Year. The site’s Weebl and Bob characters are famous in their own right due to 30 part series shown on MTV.

“The online activity with Weebl and Bob is a key part of Cadbury Creme Egg’s digital campaign,” said Jodie Bates, Brand Manager of Cadbury Creme Egg. “The concept is new territory for the brand and fits in well with the fun, anarchic image of Creme Eggs.”

Goo-Fiction, the first mini-movie to be released, can be viewed at www.goovies.co.uk. A call to action at the end of each film clip invites viewers to click through to Cadbury Creme Egg’s Goo-ology campaign site at www.cremeegg.com.

“Working with w00t!media on Weebl and Bob has seen a change for our client Cadbury to be intertwined with exciting content, as opposed to what we often see in the marketplace as a ‘tack-on,” said Amber Williamson, Digital Account Director at  Starcom Mediavest Group. “The anecdotal blogs that users have posted in response to the launch of this campaign have been testament to how well perceived and how successful this kind of in-programme branding can be. It has been exciting to work with a client and media owner that are so open minded to new initiatives.”

Men’s body care brand Lynx began its first viral activity early January. w00t!media, which brings cult web sites and big brands together to deliver pioneering online advertising, brokered a deal for two viral videos, entitled Phone Dumper and George Pratfall, to be seeded by viral marketing specialist GoViral.

“w00t!media will work with Lynx throughout the year to reach its audience via targeted tie-ups with its online publishers,” said Austen Kay, Director of w00t!media. “Tactical Lynx advertising, for example when new products are launched, will feature on cult gossip web sites Popbitch and Holy Moly!’s newsletters.”

MindShare is the media planning and buying agency behind the campaign.

“Generating talkability among our target audience is key and the partnership with w00t!media will ensure ‘The Lynx Effect’ is at the forefront of people’s minds throughout 2008,” said Emma Gilbert, Account Director of MindShare Interaction.

We should explain: ‘w00t,’ which is an expression of joy coined by online gamers, was crowned word of the year on Tuesday following an online vote. Visitors to Merriam-Webster's web site were asked to vote for one of 20 words and phrases, which included the most frequently looked-up words on the site and those suggested by users.

‘Facebook’ was runner up, and defined by the dictionary as a new verb meaning to add someone to a list of friends or to search for people on the social networking site.

w00t!media Director Austen Kay said: “This is fantastic news for us. The crowning of ‘w00t’ as word of the year has been picked up by global news sources including Reuters and Yahoo!

The company name is purposely meant to reflect the cult, underground websites we represent. However, as many people had never come across the phrase I think they assumed we made it up! Now they realise we were ahead of our time…Long live w00t!

The word ‘w00t’ is usually spelled with two zeros

“GoViral is a niche agency in the big league – it hasn’t compromised the principles of how a true viral campaign should run, its technology is second to none in our opinion and we believe it is the leading viral seeding specialist in Europe. We find most advertisers still target a handful of key video sites to generate viral views. But the question you have to ask is whether this is a truly viral experience? Is the content being talked about or passed on? Go Viral turn this on its head. It targets users not sites; seeding content across relevant touchpoints.” Austen Kay, Managing Director

The deal with w00t!media is part of GoViral’s plan to bolster its presence in the UK over the coming months, specifically among advertising agencies.

The storyline is a prequel to one of the most popular series on the site called ‘On The Moon’. T-Mobile’s story follows the adventures of the main character Insanity Prawn Boy as he makes his way from the sea to the moon.

A new episode of Prawn to be Wild appears on Weebl’s Stuff every Friday as a timely reminder of T-Mobile’s Top Up Fridays promotion, which offers pay as you go customers free unlimited texts all weekend. Subtle spoof branding appears across all episodes; in-keeping with the theme and target audience.

Elysium will be expanding w00t!media’s portfolio of community-based gaming sites and building relationships with new advertisers.

“Elysium has so far proven a great asset to w00t!media and they will be a key ambassador within the gaming community. Their knowledge of the hardcore gaming industry and how gamers react to certain types of campaign has been invaluable.” – Dan McDevitt, Sales Director, w00t!media

“w00t!media are already established within key UK gaming communities but Elysium will be working to bring them closer to these gamers. We will be advising on the latest industry developments and developing w00t!media’s publisher portfolio and offering.” – Philip Wride, Managing Director, Elysium Gaming Limited

Originally commissioned by Jollywise Media, w00t!media worked in conjunction with the game developers behind Weebls-Stuff.com to produce the game

Jon Mason, Director at Jollywise stated “The film lends itself well to this kind of content. The tricky part is getting it out there to the right audience/sites, who’ll champion the game, w00t have a great network of champions”.

Austen Kay, Director at w00t!media stated “Fatboy Frogger gained traction pretty quickly and has been picked up by key blogs, forums and news sites including Monkey Mag and the Times.

Chris has joined w00t!media to deliver quality service to an ever expanding publisher portfolio.

"The decision to join w00t!media was a simple one, they've recorded significant growth over the last 12 months and the future looks bright. You only have to look at w00t's case studies to see that they've created some of the most innovative online campaigns around at the moment"

Chris Pollitt

Universal McCann sought a partnership with one media owner to communicate the benefits of the Core 2 Extreme processor for hardcore gamers. We won the pitch for our ability to deliver Intel a 'true' gaming audience sourced from our cult UK websites and, of course, our highly creative response to the brief.

The site is re-skinned with an Orange Wednesdays bespoke logo and features specially commissioned film reviews from the editors.

Orange have also integrated their offline creative with the editorial & have roadblocked all display creative on the home page.

See more - click here!

Users control the title character, as seen in the TV ads, as he weaves his way around a virtual nightclub attracting the attention of scores of ladies!

Over 27,000 users have played the game in 4 days - can you beat them?

The campaign included subtle logo seeding on Weebls-Stuff.com, guaranteed views of the video clip on Kontraband.com and display space on the Stratics Gaming Network.

Users were encouraged to "Pimp My British Design" by sending in updated versions of classic British designs.

The competition saw over 250 'pimped' designs officially entered and generated over 8,500 visits to the Design Council's online questionnaire.

Take a look at the entries and tell the Design Council how to Keep British Design Alive

In addition to streaming MPUs across viral sites, Tango took ownership of the Weebls-Stuff logo for 1 week.

With no call to action, this generated almost 1000 clicks per day! it also stirred an interesting discussion on the forums

ES reality delivers 5m impressions per month and complements w00t!media's existing portfolio of Gaming sites including GameShadow, RuneScape, Stratics and Maid Marian

Welcome to our shiny new website.

Not only does it tell you loads more about the goings on over here at w00t! towers, there's plenty of handy info in the form of mediapacks and publisher links too.

If you want to know more about w00t!media and how we can help your advertising really stand out, call us today on 020 7580 2095 or email sales@w00tmedia.net