Lynx has appointed independent online advertising sales house w00t!media as a key online partner for its year-long ‘The Lynx Effect’ campaign.The cross-media Lynx campaign will run across digital channels, TV and outdoor and direct consumers to a web site; TheLynxEffect.com. In-keeping with Lynx’s risqué advertising themes, 2008’s campaign will encourage members of the public to chat up random strangers. Men’s body care brand Lynx began its first viral...