MUZU.tv and Mixcloud have appointed independent digital sales house w00t!media to source premium advertising campaigns for their websites.

w00t!media, which provides premium representation for entertainment and lifestyle publishers, will help complementary brands engage with MUZU.tv and Mixcloud’s content and audiences via branded players, banner adverts, homepage takeovers and sponsorship.  

MUZU.tv is the UK’s first music video social network with the largest legal music video catalogue on the web. The site attracts one million unique users each month and allows people to watch, create and share music video playlists. A further two to three million users access MUZU.tv via its hosted content distribution network, which includes major newspaper publishers, broadcasters, social networking sites and official artist websites. MUZU.tv shares advertising revenue with all video content owners.

“We believe that w00t!media is best positioned in the UK market to present the MUZU.tv proposition to premium brands and advertisers, enabling them to reach our core audience of 16 to 34 year olds through impactful display advertising formats,” said Keith Curley, Head of Advertising at MUZU.tv. “We appointed w00t!media based on its reputation for selling premium ad units on tastemaker web properties. We want to attract advertisers from games and consumer electronics brands to confectionary and cosmetics. We are aiming to double our site and video distribution network audiences in 2011.”

MUZU.tv previously worked with Ad2One.


Mixcloud, which the national press has called ‘the YouTube of radio’, is an on-demand radio platform allowing people to upload high quality radio shows, podcasts or DJ mixes. Content producers upload their programmes or mixes as ‘Cloudcasts’ which can easily be embedded and shared across the web and social networks. Although predominantly music-focused, Mixcloud also hosts documentaries, comedy programmes and educational material.

The site sees one million monthly visits and 25,000 people regularly upload content. A further two and a half million unique users engage with Mixcloud through its embedded players across the web.

“Our platform is powered by people who produce high quality content – we want to help brands push boundaries, using credible music content to engage and interact with their audiences,” said Nikhil Shah, Co-founder of Mixcloud. “Brands can create their own radio stations and content portals powered by Mixcloud. We have deep social integration - a lot of brands are creating great stuff but it’s often left sitting on their websites; we want to help them to create and connect. Ultimately they can access an audience of influencers. DJs who upload content are actively using the service to engage directly with listeners.”

Mixcloud has already worked with w00t!media to produce a six week Cloudcast competition for BlackBerry at the end of last year. 

“We work with a large number of respected music publishers including Universal Music, Hype Machine and Don’t Stay In,” said Austen Kay, Managing Partner at w00t!media. “They all want to deliver innovative digital advertising campaigns that properly engage with target audiences. MUZU.tv and Mixcloud offer a number of unique creative opportunities for brands to do this.”