Universal Music UK has appointed independent digital advertising sales house w00t!media to exclusively handle UK online advertising sales; strengthening w00t!media’s dominance in the digital entertainment advertising marketplace.

Universal Music UK has tasked w00t!media with sourcing brand advertisers for specific artist websites. The account was previously held by Ad2One.

Austen Kay from w00t!media was delighted to announce the win. “Winning an account from a company the size of Universal Music UK is a fantastic coup for our business.  It proves our independent, premium “non-network” approach is relevant not just for independent publishers but also high profile media owners.”