The web’s largest pop culture community publisher, Buzz Media, has appointed independent online advertising sales house w00t!media to exclusively handle UK online sales for its group of entertainment websites including Britney Spears’ official page, Celebuzz, Stereogum and What Would Tyler Durden Do?

Buzz Media operates over 30 celebrity and music websites. These include brands such as Buzznet, Absolute Punk, JustJared and the official sites for Nicole Richie, Mischa Barton and Kim Kardashian. Buzz Media’s online properties attract over 40milion unique users per month

“w00t!media already represents a large collection of music publishers, celebrity blogs and cult websites, and successfully draw an impressive collection of brand advertisers - in turn creating high-impact advertising,” said Jay Westlin, Senior Vice President of Buzz Media. “We’re thrilled to have found a partner that is really pioneering in this area.”

“With clients including Hype Machine, Resident Advisor and Popbitch, w00t!media is recognised for its successful relationships with independent entertainment websites,” said w00t!media Director Austen Kay. “Buzz Media operate some of the largest celebrity and music-led sites in the world. We are perfectly placed to bring original brand partnerships on board, further establishing our position as the UK’s top independent online advertising sales house.”