Hype Machine have appointed w00t!media to exclusively handle UK online advertising sales; strengthening w00t!media’s dominance in the digital entertainment advertising marketplace.
 
Founded in 2005, Hype Machine aggregates thousands of music blogs providing an innovative filter for music on the web. The site offers users the most popular tracks of the day, what users are listening to in geographic areas, a Hype Radio station and a chat forum. Hype Machine sees over one million unique visitors every month.

“We at first worked with w00t!media on a non-exclusive basis, but after seeing the quality of adverts and brand integration they brought to the site, we decided to appoint them as our exclusive representative,” said Hype Machine founder Taylor McKnight. “Bespoke advertising really helps campaigns rise above the rest - our users spend 7 times the national average on music every month, so brands are placed in front of a highly responsive audience.”