w00t!media has expanded its ‘urbanite’ publisher division with the addition of Flavorpill; the online network of email magazines and websites specialising in filtered cultural content.

The London division of the site reaches over 45,000 readers each week with an events update newsletter.

Mark Mangan, Co-founder and CEO of Flavorpill, awarded the UK online ad sales account to w00t!media due to the collection of ‘digital lifestyle’ UK sites the company works with. These include Urban Junkies, London Parties and Don’t Stay In.  

"We're delighted with the w00t!media partnership," said Mangan. "The company works with great digital publishers and has a strong understanding of the online advertising market. We look forward to a successful relationship as we continue to build our UK presence."

Flavorpill specialises in delivering cultural content to an informed audience through digital media and specialist projects. Originally a New York-based weekly music events newsletter, Flavorpill now publishes a series of ten email magazines reaching more than 750,000 people in New York, Los Angeles, San Francisco, Chicago and London. A write up in The New York Times said: “Such is Flavorpill’s trend-setting street cred that in some quarters its seal of approval is considered the equivalent of a papal blessing."

“Flavorpill is an ideal website for w00t!media to partner with,” said w00t!media Director Austen Kay. “The site caters for the ‘creative class’, allowing us to target a specific tech-savvy, culturally curious and receptive audience with relevant brands.”