Urban Junkies, London’s leading style and fashion website has been appointed by fine jeweller Tiffany&Co. to produce a branded, virtual advent calendar.

Urban Junkies will launch the Tiffany-themed content on 24 November. The calendar will consist of an interactive microsite, where new content ‘windows’ will be unlocked each day. ‘Reveals’ will be Tiffany&Co. products plus associated Urban Junkies Christmas-themed recommendations such as a festive cocktail masterclass.

Other Tiffany&Co. content includes co-branded newsletter insertions, consisting of sponsored features within the Urban Junkies Daily Fix mail-out. The campaign has been planned by Universal McCann and bought through independent digital sales house w00t!media.

Urban Junkies is an editorial-led site that delivers daily newsletters to over 40,000 Londoners, announcing high profile events such as restaurant launches, exhibition openings or limited edition product releases in the area. Urban Junkies has been working alongside w00t!media since 2006. The seasonal partnership with Tiffany&Co. follows recent creative sponsorship deals with Smirnoff, Absolut and Sagatiba.

“Working with Urban Junkies and Tiffany&Co. will make for an excellent brand partnership,” said Austen Kay, Director of w00t!media. “The site has a huge, engaged readership, and the run up to Christmas provided us with an ideal opportunity to create a bespoke, seasonal advertising feature.”