Popbitch re-appoints w00t!media for agency sales
Celebrity gossip website Popbitch has re-appointed independent digital advertising sales house w00t!media to manage its media agency relationships.
Popbitch, described by The Guardian as “world famous for funny, surprisingly accurate stories about the private lives of famous people,” originally appointed w00t!media in 2006 before moving advertising sales in-house a year later. The partnership has been announced as the Popbitch website re-launches.
Popbitch was founded eight years ago and now reaches 370,000 subscribers every Thursday.
“Popbitch is delighted to have w00t representing the site and newsletter to media agencies - its rare to find people who have both the contacts and expertise to navigate the digital advertising market but also understand the sensibility of independent lo-fi web publishing,” said Popbitch Founder Camilla Wright.
Popbitch joins w00t!media’s “cult” vertical alongside their unique portfolio of underground digital publishers including Weebls-Stuff, b3ta, Newgrounds and the Daily Mash.
“We’re extremely pleased to be working with Popbitch again”, said w00t!media Director Austen Kay. “The new website will offer more integrated opportunities, and the newsletter is a massive cult phenomenon with a proven history of kick-starting word of mouth campaigns.
Popbitch, described by The Guardian as “world famous for funny, surprisingly accurate stories about the private lives of famous people,” originally appointed w00t!media in 2006 before moving advertising sales in-house a year later. The partnership has been announced as the Popbitch website re-launches.
Popbitch was founded eight years ago and now reaches 370,000 subscribers every Thursday.
“Popbitch is delighted to have w00t representing the site and newsletter to media agencies - its rare to find people who have both the contacts and expertise to navigate the digital advertising market but also understand the sensibility of independent lo-fi web publishing,” said Popbitch Founder Camilla Wright.
Popbitch joins w00t!media’s “cult” vertical alongside their unique portfolio of underground digital publishers including Weebls-Stuff, b3ta, Newgrounds and the Daily Mash.
“We’re extremely pleased to be working with Popbitch again”, said w00t!media Director Austen Kay. “The new website will offer more integrated opportunities, and the newsletter is a massive cult phenomenon with a proven history of kick-starting word of mouth campaigns.