Playboy has appointed independent digital sales house w00t! media to bring complementary brand advertising to its soon to be relaunched ad-funded portal, Playboy.co.uk.  
Under the relaunch, Playboy.co.uk will present high-quality editorial content on all issues that interest men, in a lively, interactive format that will entertain and inform. Playboy.co.uk will offer users 10 channels – including Entertainment, Life and Style, The Girls and The Mansion – that reflect the smart, sophisticated Playboy point of view.

“Playboy’s iconic brand makes our portal a well-targeted choice for advertisers whose products appeal to men who are interested in living the good life,” said Richard Gale, Playboy UK Marketing and Sales Director. “We are keen to work alongside w00t!media, as they understand the importance of bespoke advertising on a premium site.”
“We’re delighted to be appointed by Playboy,” said Austen Kay, director of w00t!media. “We are strongly focused on offering creative solutions for advertisers, and we know that Playboy.co.uk will prove to be a tremendous partner in creating innovative brand partnerships. “
Playboy.co.uk is designed to attract adult men seeking topical, entertaining content.
The site will be launched in December 2008. A viral pre-registration campaign can be found at www.thinkingissexy.com.