Social ‘betworking’ site Bragster appoints w00t!media
21/04/08
Bragster, the online entertainment ‘brag, bet and dare’ channel, has appointed independent online advertising sales house w00t!media to exclusively bring big name brands to the site.
Bragster is a ‘social betworking’ site where users can challenge each other, claim victory via posting video proof and then brag about it to the online community. Referred to by the press as ‘Facebook meets Jackass,’ the site has already attracted big celebrity names such as rappers Snoop Dogg and 50 cent.
Run by co-founders Wim Vernaeve and Bertram Bodson, who were both previously involved with online entertainment companies including Amazon, Bragster has over 800,000 monthly unique users.
“We were particularly impressed with the approach w00t!media takes to online advertising,” said Bertram Bodson, co-founder of Bragster. “The company understands our audience and how to position interesting and creative concepts. We wanted to work with a team with ability, which w00t!media certainly represent, rather than relying on the usual banner adverts we see far too much of.”
Users of Bragster can win online currency ‘brag bucks’ to put them top of the bragging leagues. These can also be exchanged for prizes if you’re the biggest weekly winner. The site was recently awarded a Red Herring Europe award for internet services and will be working with entertainment favourites E4 this year.
“Bragster is a fantastic concept site that appeals to a huge cross-section of individuals,” said Austen Kay, Director of w00t!media. “The site has already attracted celebrity users and is working on a content tie-up with broadcaster E4. w00t!media will bring innovative advertising campaigns to the site to ensure Bragster continues to build on its popularity.”