‘Fanta’ launches interactive gaming season on Weebl’s Stuff with w00t!media
01/04/08
‘Fanta’ is teaming up with cult animation and games web site Weebl’s Stuff to launch a gaming season.
The six-week campaign, which starts at the end of March, will coincide with the launch of the site’s new gaming content that Coca-Cola drinks brand ‘Fanta’ is sponsoring.
Independent online advertising sales house w00t!media, which represents Weebl’s Stuff, developed the creative idea alongside ‘Fanta’s’ media planning and buying agency Vizeum.
‘Fanta’ will introduce two new Weebl’s Stuff animated characters and release four flash games throughout the season. The story theme of two specially created games follows the new w00t!media-designed characters, Jimmy Two Hats and the Evil Ruler of the Hades Cluster, as they are forced to find ingenious ways to outwit the mysterious “Enemies of Fun.” For example, they ride a giant ‘Fanta’ bottle through the air and rely on fizz power to get them through. Two other popular flash games released during the season will feature ‘Fanta’ branding.
‘Fanta’ messaging will appear throughout the channel.
“The idea behind the collaboration is to bring a series of flash games to users to alleviate boredom during the day,” said Dan McDevitt, Director at w00t!media. “It ties in with ‘Fanta’’s latest TV ad campaign theme which is to put colour and fun back into the world. ‘Fanta’ is bringing Weebl’s Stuff users valuable new content and engaging them in the creative; putting the brand in front of them in a way the user considers acceptable.”
Weebls-stuff.com primarily attracts an audience of 16 to 24 year olds and 1.5m unique users per month. It was recently voted the Yahoo! People’s Choice Site of the Year. The site’s Weebl and Bob characters are famous in their own right due to 30 part series shown on MTV.
“This activity positions Fanta as a fully integrated part of the playful and fun experience of Weebl's Stuff.
The combination of storytelling, gaming and advertising ensures our audience encounters ‘Fanta’ on a number of different levels which together build the brand personality. This allows us to build a deeper emotional connection with our audience for ‘Fanta’.” said Chris Langley, Account Planning Manager, Vizeum