Mr. Paparazzi snaps up w00t!media
03/03/08
Celebrity gossip website Mr Paparazzi.com has appointed independent online advertising sales house w00t!media to bring advertisers on board for the first time.“Having worked with Holy Moly! and Popbitch, w00t!media
is renowned for bringing the best celebrity content sites to advertisers,” said Austen Kay, Director of w00t!media. “Mr Paparazzi is growing rapidly and is a great addition to our stable.”
Mr Paparazzi.com sells celebrity images and video to publishers in over 180 countries. Users are also invited to send in stories. A weekly video blog on the site showcases the best latest pictures and videos.
“The number of celebrity gossip sites has grown substantially, with the public’s craving for news stretching beyond weekly magazines,” said Dan Barton, Head of IT at Mr Paparazzi.com. “The site publishes up to
the minute user-generated content that allows the public to be part of the instant media and entertainment world we’ve grown accustomed to. Mr Paparazzi.com serves up a celebrity gossip ‘hit’ for the growing
masses of celeb junkies. We know that people want instant, up to date celebrity news and Mr Paparazzi.com delivers this content direct from the source. The site also serves as a sales channel for the growing number
of ‘public paparazzi’; the opportunist photo taken on a camera phone which can make the lucky snapper thousands of pounds.”