w00t!media has partnered with GoViral in a deal which will see it become the viral marketing company’s exclusive UK sales partner brokering deals for clients to run viral campaigns using it’s own extensive knowledge of best practice viral marketing and GoViral’s technology and seeding expertise.

“GoViral is a niche agency in the big league – it hasn’t compromised the principles of how a true viral campaign should run, its technology is second to none in our opinion and we believe it is the leading viral seeding specialist in Europe. We find most advertisers still target a handful of key video sites to generate viral views. But the question you have to ask is whether this is a truly viral experience? Is the content being talked about or passed on? Go Viral turn this on its head. It targets users not sites; seeding content across relevant touchpoints.” Austen Kay, Managing Director

The deal with w00t!media is part of GoViral’s plan to bolster its presence in the UK over the coming months, specifically among advertising agencies.