Question: How exactly would an insane prawn and T-Mobile work together?

Answer: A 12 part interactive adventure series on cult animation site Weebl’s Stuff to promote its Top Up Fridays campaign.

The storyline is a prequel to one of the most popular series on the site called ‘On The Moon’. T-Mobile’s story follows the adventures of the main character Insanity Prawn Boy as he makes his way from the sea to the moon.

A new episode of Prawn to be Wild appears on Weebl’s Stuff every Friday as a timely reminder of T-Mobile’s Top Up Fridays promotion, which offers pay as you go customers free unlimited texts all weekend. Subtle spoof branding appears across all episodes; in-keeping with the theme and target audience.