w00t!media have produced a highly addictive game - Fatboy Frogger - for Entertainment Films to promote the comedy Run FatBoy Run. The game has been seeded across UK entertainment sites and hosted on the movie website, generating over 100,000 plays in the first few days.

Originally commissioned by Jollywise Media, w00t!media worked in conjunction with the game developers behind Weebls-Stuff.com to produce the game

Jon Mason, Director at Jollywise stated “The film lends itself well to this kind of content. The tricky part is getting it out there to the right audience/sites, who’ll champion the game, w00t have a great network of champions”.

Austen Kay, Director at w00t!media stated “Fatboy Frogger gained traction pretty quickly and has been picked up by key blogs, forums and news sites including Monkey Mag and the Times.