GHD briefed w00t!media to launch their latest set of hair straighteners and the outcome was a number of high impact campaigns across our key urban and style websites.

The campaign consisted of a brand new Health and Beauty channel and Home Page Takeover across Urban Junkies with GHD as the principle sponsor. Beauty and the Dirt also ran a site takeover and advertorial. Popbitch and Holy Moly newsletters carried promotional activity to draw young female professionals to the client’s website.

All in all, the campaign delivered a hard-to-find fashion conscious audience as per the briefs objective.