NEWS
Cadbury Creme Egg is running an online mini-movie series on cult animation and game web site Weebl’s Stuff as part of its latest advertising push. Dubbed ‘goovies’, the spoof mini-movies feature the site’s Weebl and Bob characters playing out scenes with Creme Eggs from three different films. A new goovie will be released on the site every two weeks, beginning with Goo-Fiction on 10 January. w00t!media, the independent online advertising sales house represents Weebl’s...
Lynx has appointed independent online advertising sales house w00t!media as a key online partner for its year-long ‘The Lynx Effect’ campaign.The cross-media Lynx campaign will run across digital channels, TV and outdoor and direct consumers to a web site; TheLynxEffect.com. In-keeping with Lynx’s risqué advertising themes, 2008’s campaign will encourage members of the public to chat up random strangers. Men’s body care brand Lynx began its first viral...
Independent online advertising sales house w00t!media is celebrating today after its moniker was officially crowned more popular than the term ‘Facebook’ by US dictionary authority Merriam-Webster. We should explain: ‘w00t,’ which is an expression of joy coined by online gamers, was crowned word of the year on Tuesday following an online vote. Visitors to Merriam-Webster's web site were asked to vote for one of 20 words and phrases, which included the most frequently looked-up...
w00t!media has partnered with GoViral in a deal which will see it become the viral marketing company’s exclusive UK sales partner brokering deals for clients to run viral campaigns using it’s own extensive knowledge of best practice viral marketing and GoViral’s technology and seeding expertise. “GoViral is a niche agency in the big league – it hasn’t compromised the principles of how a true viral campaign should run, its technology is second to none...