NEWS
w00t!media has been announced as a finalist in this year’s Big Chip Awards. w00t!media is nominated for its work on the Cadbury Creme Egg ‘Goovies’ campaign, which is shortlisted in the Best Digital Marketing and Brand Development category. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt. The company specialises in bringing cult websites and big brands together to produce engaging online advertising. The Big Chip nomination showcases a spoof movie site dubbed ‘goovies,’...
Bragster, the online entertainment ‘brag, bet and dare’ channel, has appointed independent online advertising sales house w00t!media to exclusively bring big name brands to the site.Bragster is a ‘social betworking’ site where users can challenge each other, claim victory via posting video proof and then brag about it to the online community. Referred to by the press as ‘Facebook meets Jackass,’ the site has already attracted big celebrity names such as rappers...
‘Fanta’ is teaming up with cult animation and games web site Weebl’s Stuff to launch a gaming season. The six-week campaign, which starts at the end of March, will coincide with the launch of the site’s new gaming content that Coca-Cola drinks brand ‘Fanta’ is sponsoring. Independent online advertising sales house w00t!media, which represents Weebl’s Stuff, developed the creative idea alongside ‘Fanta’s’ media planning and buying agency...
Celebrity gossip website Mr Paparazzi.com has appointed independent online advertising sales house w00t!media to bring advertisers on board for the first time. “Having worked with Holy Moly! and Popbitch, w00t!media is renowned for bringing the best celebrity content sites to advertisers,” said Austen Kay, Director of w00t!media. “Mr Paparazzi is growing rapidly and is a great addition to our stable.”Mr Paparazzi.com sells celebrity images and video to publishers in over 180...