NEWS
Cadbury Creme Egg has launched the first of five new online mini-movies on cult animation and gaming website Weebl’s Stuff, which is represented by sales house w00t!media, as part of its 2009 Easter campaign.The latest spoof animations, dubbed ‘Goo-vies,’ include ‘The Wizard of Goo,’ ‘Goo-Busters’ and ‘Armagooden’. Each Goo-vie references familiar scenes and features regular Weebl’s Stuff characters Weebl, Bob, The Monkey and Hairy Lee alongside...
w00t!media has expanded its ‘urbanite’ publisher division with the addition of Flavorpill; the online network of email magazines and websites specialising in filtered cultural content.The London division of the site reaches over 45,000 readers each week with an events update newsletter. Mark Mangan, Co-founder and CEO of Flavorpill, awarded the UK online ad sales account to w00t!media due to the collection of ‘digital lifestyle’ UK sites the company works with. These include...
Urban Junkies, London’s leading style and fashion website has been appointed by fine jeweller Tiffany&Co. to produce a branded, virtual advent calendar. Urban Junkies will launch the Tiffany-themed content on 24 November. The calendar will consist of an interactive microsite, where new content ‘windows’ will be unlocked each day. ‘Reveals’ will be Tiffany&Co. products plus associated Urban Junkies Christmas-themed recommendations such as a festive cocktail masterclass....
Celebrity gossip website Popbitch has re-appointed independent digital advertising sales house w00t!media to manage its media agency relationships. Popbitch, described by The Guardian as “world famous for funny, surprisingly accurate stories about the private lives of famous people,” originally appointed w00t!media in 2006 before moving advertising sales in-house a year later. The partnership has been announced as the Popbitch website re-launches.Popbitch was founded eight years ago and...